Pura Naturals Announces Private Label Manufacturing Supply Arrangement with Permatex®

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FOR IMMEDIATE RELEASE

Pura Naturals Announces Private Label Manufacturing Supply Arrangement with Permatex®
Pura Naturals is taking grease fighting to a new level through a private label manufacturing supply arrangement with Permatex® and the FastOrange® cleaning product.

Lake Forest, California – February, 2017

Pura Naturals is taking grease fighting to a new level through a private label manufacturing supply arrangement with Permatex® and the FastOrange® cleaning product.

Pura Naturals (OTC Markets: PNAT), announces that manufacturing is underway on orders from Permatex®, a division of Illinois Tool Works, Inc., for the new Fast Orange®-Infused Grime Magnet. This cleaning product will harness the power of Pura Naturals, Inc. foam technology infused with the Permatex® proprietary Fast Orange® cleansing gel.

The combination and synergy of the two technologies allow the foam to remove oil, grease, grime, paint and other everyday soils while delivering the cleaning power of Fast Orange® to more effectively fight the toughest cleaning challenges. The combined power of the two products contains the ability to absorb up to 14X its weight in oil, while repelling water and resisting mold and mildew so the product lasts longer and has no foul bacterial odors.

“This new product and manufacturing supply arrangement uses two great technologies to completely eliminate the toughest grease and grime cleaning problems. It’s a perfect fit,” says Robert Doherty, CEO of Pura Naturals, Inc.

Availability is scheduled for the second quarter of 2017 with widespread distribution in hardware stores across the country and sold by Permatex®.
# # #

Inquiries
Robert Doherty,
Chief Executive Officer
info@puranaturalsproducts.com
949-273-8100

About Pura Naturals
Pura Naturals has a household cleaning product that absorbs grease and grime while delivering unique soap infusion without harmful chemicals or the bacteria buildup common with typical sponge products. Pura Naturals’ foam technology was developed in response to the gulf oil spill. The revolutionary foam absorbs grease while repelling water and inhibiting bacteria growth and odors. The earth conscious company prides itself on its plant-based products made from renewable resources with no petroleum by-products. Further information can be found at www.puranaturalsproducts.com

Forward looking statements and other important information
Some of the statements herein constitute forward-looking statements. These statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, levels of activity, performance, or achievements to be materially different from any future results, levels of activity, performance, or achievement expressed or implied by such forwardlooking statements.

Factors that might cause such a difference include, but are not limited to, the following:
•  general economic and business conditions, both national and in the regions in which the Company will operate;
•  industry capacity;
•  demographic changes;
•  existing laws and government regulations and changes in, or the failure to comply with, such laws and regulations;
•  competition;
•  challenges to our intellectual property rights;
•  technological developments that increase the cost of providing or reduce the demand for
the Company’s services;
•  changes in business strategy or development plans;
•  the ability to attract and retain qualified personnel;
•  the availability and terms of obtaining capital to fund the Company’s business;
•  and other factors referenced herein.

In connection with, and because we desire to take advantage of, the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, we caution readers regarding certain forward looking statements in the following discussion and elsewhere in this report and in any other statement made by, or on our behalf. Forward-looking statements are statements not based on historical information and which relate to future operations, strategies, financial results or other developments. Forward looking statements are necessarily based upon estimates and assumptions that are inherently subject to significant business, economic and competitive uncertainties and contingencies, many of which are beyond our control and many of which, with respect to future business decisions, are subject to change. These uncertainties and contingencies can affect actual results and could cause actual results to differ materially from those expressed in any forward looking statements made by, or on our behalf. We disclaim any obligation to update forward-looking statements.

In some cases, you can identify forward‑looking statements by terminology such as “may,” “will,” “should,” “could,” “intend,” “expects,” “plan,” “anticipates,” “believes,” “estimates,” “predicts,” “potential,” or “continue” or the negative of such terms or other comparable terminology. Although we believe that the expectations reflected in the forward‑looking statements are reasonable, we cannot guarantee future results, levels of activity, performance, or achievements. Moreover, neither we nor any other person assumes responsibility for the accuracy and completeness of such statements.

Permatex® and Fast Orange® is a trademark of Illinois Tool Works, Inc.

Pura Naturals Has Partnered with the Cub Scout Pack 202

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FOR IMMEDIATE RELEASE

Pura Naturals Has Partnered with the Cub Scout Pack 202
Cub Scouts sell Pura Naturals to raise money for their Pack

Lake Forest, California – February, 2017
Pura Naturals (OTC Markets: PNAT), has partnered with Cub Scout Pack 202 in Houston, Texas
to assist in their 2016 – 2017 fundraiser. In February the Cub Scouts will be selling the Pura
Naturals BeBetterFoam™ products throughout the Houston area.

Just as the Girl Scouts sell cookies door-to-door in support of their club activities, the Cub
Scouts will be selling Houston a better way to clean. Look for your local Cub to bring
revolutionary cleaning to your household and support the Pack as you improve the way you
clean your house.

# # #

Pura Naturals Announces New Division – Pura Marine

pura-naturals-logo

FOR IMMEDIATE RELEASE

Pura Naturals Announces New Division – Pura Marine
Pura Naturals announces new division – Pura Marine – reinforcing our heritage of cleaning our waterways

Lake Forest, California – January, 2017

Pura Naturals (OTC Markets: PNAT), announces the launch of Pura Marine, a division focused on developing solutions using AirTech Foam technologies and allied products directed towards oil spill prevention and remediation in our waterways. Pura Marine is currently in negotiations with some of the largest marine oil transport companies in the United States and in addition is actively pursuing business in the trucking and oil sectors. “We are dedicated to focusing our proprietary technologies on industries and markets where we can provide better solutions for current challenges and unmet needs,” said Derek Duhame, President of Pura Naturals, Inc.

During its first quarter Pura Marine will have a symposium for prospective clients in both the government and marine industries. Pura Marine is expected to be an additional source of revenue for Pura Naturals, Inc. in 2017 and beyond.

  • Capt. Jim Russell joins Pura Marine as an advisor. Jim brings over 38-years of knowledge and expertise as a USCG 500 Ton Master of Tow in the Fuel and Oil Transportation Industries.
  • Pura Marine has participated and provided input with the following industry events:
    Olive Crest Charity Pro-Am Saltwater Bass Fishing Tournament
    The Olive Crest event was viewed by over 5 million through the television and internet show, Angler Chronicles, on the Fox Sports West channels. The event raised over $250,000 for the Olive Crest charity.
    Prevention First Trade Show – Long Beach Harbor, CA
    Long Beach Harbor’s Prevention First two-day trade show gave the Pura Marine products significant exposure to the commercial marine market, highlighting the products’ prevention as well as containment capabilities.
    PCC Harbor Masters and Port Managers Convention – Long Beach, CA
    PCC members include Ports and Marinas in the United States including the states of Alaska, California, Oregon, Washington and the Canadian Province of British Columbia. Pura is a proud member of this organization as well.

Pura Marine is currently conducting large-scale field tests with the product-line in several large marine corporations.

# # #

Inquiries
Robert Doherty,
Chief Executive Officer
info@puranaturalsproducts.com
949-273-8100

About Pura Naturals
Pura Naturals has a household cleaning product that absorbs grease and grime while delivering unique soap infusion without harmful chemicals or the bacteria buildup common with typical sponge products. Pura Naturals’ foam technology was developed in response to the gulf oil spill. The revolutionary foam absorbs grease while repelling water and inhibiting bacteria growth and odors. The earth conscious company prides itself on its plant-based products made from renewable resources with no petroleum by-products. Further information can be found at www.puranaturalsproducts.com

Forward looking statements and other important information
Some of the statements herein constitute forward-looking statements. These statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, levels of activity, performance, or achievements to be materially different from any future results, levels of activity, performance, or achievement expressed or implied by such forwardlooking statements.

Factors that might cause such a difference include, but are not limited to, the following:
•  general economic and business conditions, both national and in the regions in which the Company will operate;
•  industry capacity;
•  demographic changes;
•  existing laws and government regulations and changes in, or the failure to comply with, such laws and regulations;
•  competition;
•  challenges to our intellectual property rights;
•  technological developments that increase the cost of providing or reduce the demand for
the Company’s services;
•  changes in business strategy or development plans;
•  the ability to attract and retain qualified personnel;
•  the availability and terms of obtaining capital to fund the Company’s business;
•  and other factors referenced herein.

In connection with, and because we desire to take advantage of, the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, we caution readers regarding certain forward looking statements in the following discussion and elsewhere in this report and in any other statement made by, or on our behalf. Forward-looking statements are statements not based on historical information and which relate to future operations, strategies, financial results or other developments. Forward looking statements are necessarily based upon estimates and assumptions that are inherently subject to significant business, economic and competitive uncertainties and contingencies, many of which are beyond our control and many of which, with respect to future business decisions, are subject to change. These uncertainties and contingencies can affect actual results and could cause actual results to differ materially from those expressed in any forward looking statements made by, or on our behalf. We disclaim any obligation to update forward-looking statements.

In some cases, you can identify forward‑looking statements by terminology such as “may,” “will,” “should,” “could,” “intend,” “expects,” “plan,” “anticipates,” “believes,” “estimates,” “predicts,” “potential,” or “continue” or the negative of such terms or other comparable terminology. Although we believe that the expectations reflected in the forward‑looking statements are reasonable, we cannot guarantee future results, levels of activity, performance, or achievements. Moreover, neither we nor any other person assumes responsibility for the accuracy and completeness of such statements.

Pura Naturals, Inc. Issues Statement About Promotional Activity Concerning Its Common Stock

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FOR IMMEDIATE RELEASE

Pura Naturals, Inc. Issues Statement About Promotional Activity Concerning Its Common Stock

Pura Naturals, Inc. OTCMarkets: (PNAT) announced today that it has been made aware of and
requested by the OTC Markets Group, Inc. to comment on recent trading and promotional activity
concerning PNAT common stock.

Lake Forest, CA, January 17, 2017, OTC Markets informed the Company that it became aware of
certain promotional activities concerning Pura Naturals, Inc. and its common stock. OTC Markets
informed the company that it had become aware of a promotional newsletter touting the Company
and encouraging investors to purchase the Company’s common stock. The Company has been
informed by the OTC Markets that this promotional activity has had an effect on trading activity
in the Company’s stock. The Company was made aware of the promotional newsletter on or about
January 10, 2017, but was unaware of the effect on the trading activity, if any, as the Company
had previously issued over the preceding several weeks press releases outlining, among other
things, our corporate name change and stock split, the status of product sales and stores in which
products are distributed, and key appointments to the the management team, during which time
the Company’s common stock, and volume of trading, rose at a steady and robust rate. The
Company is unaware of the full nature and content of the promotional newsletter and any related
promotional activity, the responsible parties and the extent of the email newsletters’ dissemination.

A direct inquiry with the Company’s officers, directors, and controlling shareholder(s) was made
as to whether or not they were directly or indirectly involved in the creation or distribution of
promotional materials.

Upon such inquiry. Pura Naturals, Inc. states definitively that the Company, its officers, directors
and, to the Company’s knowledge, its controlling shareholder(s) (i.e., shareholders owning 10% or
more of the Company’s securities), of which there is only one, have not, directly or indirectly,
authorized or been involved in any way (including payment to a third-party) with the creation or
distribution of promotional materials including the subject newsletter; and that the Company, its
officers, directors and, to the knowledge of the Company, any controlling shareholders, have not
sold or purchased the Company’s securities within the past 90 days.

“The Company is not aware of the promotional materials’ author or its affiliated entities or persons,
other than as disclosed in the newsletter. The Company’s recent press releases have reported on
and provided disclosure of legitimate and ongoing corporate activity only, and are not part of any
promotional activities or campaign,” stated Robert Doherty, CEO of Pura Naturals, Inc. The
Company encourages those interested in the Company to rely solely on information included in its
press releases combined with its filings and disclosures made with OTCMarkets Group and the
Securities and Exchange Commission (available on the SEC’s website). We thank OTCMarkets
for their openness and consideration to the investors of Pura Naturals, Inc.

The Company engaged Impact Strategic Marketing Insights, LLC, a consumer product
marketing and brand position/awareness advisor on or about November 15, 2016. Other than
Impact Strategic Marketing Insights, LLC, the Company has engaged no third parties to provide
marketing services and has engaged no third parties to provide investor relations services, public
relations services, or other related services.

The Company has no outstanding shares or convertible securities allowing conversion to equity
securities at prices constituting a discount to the current market price.

# # #

Inquiries
Robert Doherty,
Chief Executive Officer
info@puranaturalsproducts.com
949-273-8100

About Pura Naturals
Pura Naturals has a household cleaning product that absorbs grease and grime while delivering
unique soap infusion without harmful chemicals or the bacteria buildup common with typical
sponge products. Pura Naturals’ foam technology was developed in response to the gulf oil spill.
The revolutionary foam absorbs grease while repelling water and inhibiting bacteria growth and
odors. The earth conscious company prides itself on its plant-based products made from
renewable resources with no petroleum by-products. Further information can be found at
www.puranaturalsproducts.com

Forward looking statements and other important information
Some of the statements herein constitute forward-looking statements. These statements involve
known and unknown risks, uncertainties and other factors that may cause the actual results,
levels of activity, performance, or achievements to be materially different from any future
results, levels of activity, performance, or achievement expressed or implied by such forwardlooking
statements.

Factors that might cause such a difference include, but are not limited to, the following:
•    general economic and business conditions, both national and in the regions in which the
Company will operate;
•    industry capacity;
•    demographic changes;
•    existing laws and government regulations and changes in, or the failure to comply with,
such laws and regulations;
•    competition;
•    challenges to our intellectual property rights;
•    technological developments that increase the cost of providing or reduce the demand for
the Company’s services;
•    changes in business strategy or development plans;
•    the ability to attract and retain qualified personnel;
•    the availability and terms of obtaining capital to fund the Company’s business;
•    and other factors referenced herein.

In connection with, and because we desire to take advantage of, the “safe harbor” provisions of
the Private Securities Litigation Reform Act of 1995, we caution readers regarding certain
forward looking statements in the following discussion and elsewhere in this report and in any
other statement made by, or on our behalf. Forward-looking statements are statements not based
on historical information and which relate to future operations, strategies, financial results or
other developments. Forward looking statements are necessarily based upon estimates and
assumptions that are inherently subject to significant business, economic and competitive
uncertainties and contingencies, many of which are beyond our control and many of which, with
respect to future business decisions, are subject to change. These uncertainties and contingencies
can affect actual results and could cause actual results to differ materially from those expressed
in any forward looking statements made by, or on our behalf. We disclaim any obligation to
update forward-looking statements.

In some cases, you can identify forward‑looking statements by terminology such as “may,”
“will,” “should,” “could,” “intend,” “expects,” “plan,” “anticipates,” “believes,” “estimates,”
“predicts,” “potential,” or “continue” or the negative of such terms or other comparable
terminology. Although we believe that the expectations reflected in the forward‑looking
statements are reasonable, we cannot guarantee future results, levels of activity, performance, or
achievements. Moreover, neither we nor any other person assumes responsibility for the
accuracy and completeness of such statements.

Key Appointments Named to Pura Naturals Senior Management Team

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FOR IMMEDIATE RELEASE

Key Appointments Named to Pura Naturals Senior Management Team
Poised for growth, Pura Naturals appoints key leadership positions towards mission of a purer
clean

Lake Forest, California – January, 2017

Pura Naturals (OTC Markets: PNAT), the manufacturer of revolutionary foam cleaning products,
today announces key leadership positions that will support Robert Doherty, CEO, as they
progress toward bringing a better way to clean to the mass market. “We have brought together
an experienced team in key areas as we position the company to transform what it means to
clean,” says CEO of Pura Naturals, Robert Doherty.

The senior leadership team will notably reflect the strategic importance Pura Naturals places on
the customers and the distribution channels that make the Pura products accessible. Effective
January 12, 2017, the leadership appointments include:
•    Derek Duhame, has been appointed President to lead the growth of Pura Naturals across
all product lines. Throughout his career, Mr. Duhame has consistently performed at high
levels and has increased market share, profitability, and sales productivity for
organizations. “I am very excited and honored to lead this innovative company and be a
part of such a dedicated and talented team,” says Mr. Duhame who is an empowering and
team-inspiring leader with a history of building, training and mentoring high-performing
marketing campaigns and cross-functional teams.
•    Jeff Silver is appointed to Vice President Commercial/Marine Sales for Pura Marine. Jeff
has worked in manufacturing and sales, and with marine foam products, for most of his
career. His service as a Commodore of the Huntington Beach Yacht Club combined with
nearly 20 years in the marine industry position him to provide clients with advanced
solutions using Pura Naturals Earth Conscious Foam™
•    episode49, a creative web design, search engine optimization and digital marketing
solutions firm will work directly with Impact Strategic Marketing Insights, LLC to
develop a consumer-focused digital presence for Pura Naturals enhanced e-commerce
activity. episode49 has been providing business solutions through custom digital
development since 1997 and has significant strength in results-driven performance with a
high level of data integrity.

# # #

Inquiries
Robert Doherty,
Chief Executive Officer
info@puranaturalsproducts.com
949-273-8100

About Pura Naturals
Pura Naturals has a household cleaning product that absorbs grease and grime while delivering
unique soap infusion without harmful chemicals or the bacteria buildup common with typical
sponge products. Pura Naturals’ foam technology was developed in response to the gulf oil spill.
The revolutionary foam absorbs grease while repelling water and inhibiting bacteria growth and
odors. The earth conscious company prides itself on its plant-based products made from
renewable resources with no petroleum by-products. Further information can be found at
www.puranaturalsproducts.com

Forward looking statements and other important information
Some of the statements herein constitute forward-looking statements. These statements involve
known and unknown risks, uncertainties and other factors that may cause the actual results,
levels of activity, performance, or achievements to be materially different from any future
results, levels of activity, performance, or achievement expressed or implied by such forwardlooking
statements.

Factors that might cause such a difference include, but are not limited to, the following:
•    general economic and business conditions, both national and in the regions in which the
Company will operate;
•    industry capacity;
•    demographic changes;
•    existing laws and government regulations and changes in, or the failure to comply with,
such laws and regulations;
•    competition;
•    challenges to our intellectual property rights;
•    technological developments that increase the cost of providing or reduce the demand for
the Company’s services;
•    changes in business strategy or development plans;
•    the ability to attract and retain qualified personnel;
•    the availability and terms of obtaining capital to fund the Company’s business;
•    and other factors referenced herein.

In connection with, and because we desire to take advantage of, the “safe harbor” provisions of
the Private Securities Litigation Reform Act of 1995, we caution readers regarding certain
forward looking statements in the following discussion and elsewhere in this report and in any
other statement made by, or on our behalf. Forward-looking statements are statements not based
on historical information and which relate to future operations, strategies, financial results or
other developments. Forward looking statements are necessarily based upon estimates and
assumptions that are inherently subject to significant business, economic and competitive
uncertainties and contingencies, many of which are beyond our control and many of which, with
respect to future business decisions, are subject to change. These uncertainties and contingencies
can affect actual results and could cause actual results to differ materially from those expressed
in any forward looking statements made by, or on our behalf. We disclaim any obligation to
update forward-looking statements.

In some cases, you can identify forward‑looking statements by terminology such as “may,”
“will,” “should,” “could,” “intend,” “expects,” “plan,” “anticipates,” “believes,” “estimates,”
“predicts,” “potential,” or “continue” or the negative of such terms or other comparable
terminology. Although we believe that the expectations reflected in the forward‑looking
statements are reasonable, we cannot guarantee future results, levels of activity, performance, or
achievements. Moreover, neither we nor any other person assumes responsibility for the
accuracy and completeness of such statements.

Pura Naturals Driving Growth for a Purer Clean

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FOR IMMEDIATE RELEASE

Pura Naturals Driving Growth for a Purer Clean
Pura Naturals is making strides with new markets and national distribution of cleaning products

Lake Forest, California – January, 2017

Pura Naturals (OTC Markets: PNAT), the manufacturer of revolutionary foam cleaning products
is positioning for growth across multiple product lines. “Our revolutionary products have many
applications and we are thrilled to be able to deliver a purer clean to more customers. “We have
contracted with marketing firm, Impact Strategic Marketing Insights, LLC., to position us for
large scale growth,” says CEO of Pura Naturals, Robert Doherty.

Starting out as a product devoted to lifting away grease and grime in the kitchen, Pura Naturals
has advanced towards new markets and wider distribution. The company starts 2017 in great
position to provide a purer way of cleaning to a greater number of consumers. Significant
milestones include:
•  Expansion into Whole Foods stores in Canada through distributor Eco Ideas
•    Expansion into 101 Bed, Bath, and Beyond stores
•    Distribution into Southeast grocery retailer Ingels
•    New channel partnership with Thrive Market
•    Increased distribution into mass retailer Meijer
•    New brand Pura Marine with initial distribution to Chevron and product development
initiatives with Harley Marine
•    Private label formulation with Fast Orange hand soap

Pura Naturals has a household cleaning product that absorbs grease and grime while delivering
unique soap infusion without harmful chemicals or the bacteria buildup common with typical
sponge products. Pura Naturals’ foam technology was developed in response to the gulf oil spill.
The revolutionary foam absorbs grease while repelling water and inhibiting bacteria growth and
odors. The earth conscious company prides itself on its plant-based products made from
renewable resources with no petroleum by-products.

To learn more about Pura Naturals cleaning products, expansion plans, or to book an interview,
contact Robert Doherty at 949-273-8100, or email info@puranaturalsproducts.com, or visit the
website at www.puranaturalsproducts.com.
# # #

SPECIAL NOTE REGARDING FORWARD –LOOKING STATEMENTS

Some of the statements herein constitute forward-looking statements. These statements involve known and
unknown risks, uncertainties and other factors that may cause the actual results, levels of activity, performance, or
achievements to be materially different from any future results, levels of activity, performance, or achievement
expressed or implied by such forward-looking statements.


Factors that might cause such a difference include, but are not limited to, the following:
•    general economic and business conditions, both national and in the regions in which the Company will
operate;
•    industry capacity;
•    demographic changes;
•    existing laws and government regulations and changes in, or the failure to comply with, such laws and
regulations;
•    competition;
•    challenges to our intellectual property rights;
•    technological developments that increase the cost of providing or reduce the demand for the Company’s
services;
•    changes in business strategy or development plans;
•    the ability to attract and retain qualified personnel;
•    the availability and terms of obtaining capital to fund the Company’s business;
•    and other factors referenced herein.


In connection with, and because we desire to take advantage of, the “safe harbor” provisions of the Private
Securities Litigation Reform Act of 1995, we caution readers regarding certain forward looking statements in the
following discussion and elsewhere in this report and in any other statement made by, or on our behalf. Forwardlooking statements are statements not based on historical information and which relate to future operations, strategies, financial results or other developments. Forward looking statements are necessarily based upon estimates and assumptions that are inherently subject to significant business, economic and competitive
uncertainties and contingencies, many of which are beyond our control and many of which, with respect to future
business decisions, are subject to change. These uncertainties and contingencies can affect actual results and could cause actual results to differ materially from those expressed in any forward looking statements made by, or on our behalf. We disclaim any obligation to update forward-looking statements.


In some cases, you can identify forward‑looking statements by terminology such as “may,” “will,” “should,”
“could,” “intend,” “expects,” “plan,” “anticipates,” “believes,” “estimates,” “predicts,” “potential,” or “continue” or
the negative of such terms or other comparable terminology. Although we believe that the expectations reflected in
the forward‑looking statements are reasonable, we cannot guarantee future results, levels of activity,
performance, or achievements. Moreover, neither we nor any other person assumes responsibility for the accuracy
and completeness of such statements.

Revolutionary Pura Clean Household Cleaning Product Now Available in Select Target Stores

pura-naturals-logo

FOR IMMEDIATE RELEASE

Revolutionary Pura Clean Household Cleaning Product Now Available in Select Target Stores
Pura Naturals has expanded distribution with products now available in Target Stores

Lake Forest, California – December, 2016

Pura Naturals (OTC Markets: PNAT), the manufacturer of revolutionary foam cleaning products for the home is expanding product availability with distribution in select Target stores within the United States. The company, which prides itself on its patented foam technology that absorbs grease and grime like a magnet without harsh chemicals and harboring of bacteria found within traditional household cleaning products and sponges, is set to make its household cleaning products available to more homes.

“We are thrilled to partner with Target and make our products more easily available to households and bring better cleaning solutions to everyone,” says CEO of Pura Naturals, Bob Doherty.

Pura Naturals has been developing a household cleaning product that absorbs grease and grime while delivering unique soap infusion without harmful chemicals or the bacteria buildup common with typical household sponge products. Pura Naturals is a subsidiary of AirTech whose foam technology was developed in response to the gulf oil spill. The revolutionary foam absorbs grease while repelling water and inhibiting bacteria growth and odors. The earth conscious company prides itself on its plant-based products made from renewable resources with
no petroleum by-products.

To learn more about Pura Naturals cleaning products, expansion plans, or to book an interview, contact Robert Doherty at 949-273-8100, or email info@puranaturalsproducts.com, or visit the website at www.puranaturalsproducts.com.
# # #

PURA NATURALS® AT THE KENTUCKY DERBY

The power of Pura Naturals is no Exaggeration

Lake Forest, CA – April 27, 2016 – Pura Naturals is literally set to clean up with top Kentucky Derby
contender, EXAGGERATOR at the 142nd running of the Kentucky Derby on Saturday, May 7th
.
EXAGGERATOR, an American Thoroughbred is trained by the renowned Keith Desormeaux and
ridden by Hall of Fame Jockey, Kent Desormeaux, who is one of only four jockeys to have won
three national titles in a row. EXAGGERATOR catapulted himself into the top betting standings for
the Kentucky Derby with a stunning upset over his rivals, launching an astonishing victory charge at a
mud soaked Santa Anita Derby.
“He was the fourth horse that I rode in the mud today. The others felt like they had ice skates on,” said
mud spattered jockey Kent Desormeaux. “Exaggerator felt like he had track shoes on. I think that was
part of his incredible effort today. He enjoyed the mud. Now he has to shine for the Kentucky Derby.”

How do you clean up a mudlark destined for greatness at “the race?” Enter Pura Naturals, an all-natural
Earth Conscious® solution for exceptional cleaning that was developed for remediating tragic oil spills.

Pura Naturals is made with a plant-based material that attracts dirt, grease, and grime like a magnet.
Perfect for cleaning EXAGGERATOR’s beautiful Dark Bay coat and getting him race-ready for the
winner’s circle. Pura Naturals sponges gently exfoliate with walnut scrubbers while removing impurities
from the skin; and the sponges are hydrophobic, so they don’t stay wet or attract nasty bacteria. Look for
the team with Pura Naturals shirts and hats to be detailing this legendary front-runner so he’s in the
money. If Pura Naturals can take on this known mudder; imagine what a Pura Naturals sponge can do
for your household dirt and grime.
Blake Ward, Chairman of AIRTech, the parent company of Pura Naturals stated “I’ve known Kent
Desormeaux for some time and it’s been exciting to see his career excel in such a personal manner. The
entire Pura Naturals team is excited to aid the winning team of Kent and Keith Desormeaux. We knew
there was a better way to clean; that is free of glues and toxins. Pura Naturals and EXAGGERATOR
have a lot in common; we both take on the mud, are American bred and are the natural choice to bet on.”

Kent Desormeaux holds the record for most races won in a single year and he’s ready to take on the
Kentucky Derby where Churchill Downs has doubled the purse to a record $2 million guaranteed;
making it one of the richest prizes in American racing. Last year’s record Kentucky Derby attendance
was 170,513 and peaked with 17.9 million viewers. For more information, visit
www.PuraNaturalsUSA.com and follow us on Facebook and Twitter.

# # #

About Pura Naturals Pura Naturals products are made with BeBetterFoam, an Earth Conscious
material that contains plant-based renewable resources and no petroleum by-products. The material
attracts grease and grime like a magnet and easily rinses out to stay fresh. Our sponges will never smell
bad, we guarantee it. We originally developed BeBetterFoam in response to the 2010 Gulf Oil Spill as a
better way to clean up tragic oil spills and restore our waterways without harming our environment. In
fact, BeBetterFom was approved by the EPA for use in all waterways.

Pura Naturals has a full line of kitchen & household cleaning and personal care products. Several of our
products include soap infused sponges and are manufactured in the USA using a patented and
proprietary process.